VCB Digibank - Media Asset

Contributed media asset design for VCB Digibank's new-generation app, supporting segment-specific interface and experience from Mass to Priority banking.

Role

Project Manager

Industry

Banking

Objective

Design and produce a full suite of personalized media assets for the VCB Digibank's new-generation webapp, tailored to four distinct customer segments: Mass, Priority, Young Pro, Family

Requirement

Balancing creative differentiation with interface consistency: Mass users required Vietnamese cultural elements; Priority users needed a premium investment-focused look; Family users needed a warm illustration style; and Young Pro users needed a trendy, digital-first visual direction.

My Responsibilities

Clarified project scope, asset list, and delivery requirements with VCB and FSO.
Structured deliverables by customer segment, touchpoint, and device format.
Translated segment insights into clear creative directions for the design team.
Coordinated feedback rounds between VCB, FSO, and internal creative team.
Tracked design progress to ensure assets were ready for the user testing timeline.